About the award

Effie Awards recognizes the most effective advertising campaigns worldwide. The jury awards the main agencies in the field of marketing and advertising communications. Effie Award competitions have been held since 1968 in 50 countries.

There is also the Global Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands, which is based on the results of the competitions.

Winners in other categories

• The most effective marketer is Unilever (Netherlands).
• The most effective brand is Coca-Cola (USA).
• The most effective agency holding group is WPP (Great Britain).
• The most effective network agency is McCann Worldgroup (USA).

“The most important thing that a brand should do in the world of its communications is to be sincere. We have entered the era of openness. No more b2c or b2b, now it’s h2h: Human to Human,” Yaroslav Serdyuk, co-founder of banda.

The coalition has compiled a rating based on an anonymous survey of members of the jury of Effie Awards Ukraine, who represent Ukrainian advertisers. 92 companies took part in it. AAC has compiled ratings in three categories: Creative, Media, Marketing Services and PR.

• Fedoriv agency became the winner in the “Creative” category, it received the votes of 35% of the respondents. The top three are Banda (28%) and BBDO (27%).
• The first place in the “Media” category was taken by Carat (30%). Behind them are Maxus Sigma (15%), Optimum Media OMD and Starcom (14% each).
• Havas Engage agency (17%) appeared in the first-place ranking in the category “Marketing services and PR”. The second and third places were shared by Adsapience and Talan group with an indicator of 10%.